Experiencing Europe – Bringing the EU closer to its citizens
Company
Business sector / Field of activity
Communication
Country
Belgium
Client
EC
Experience Europe is a technologically advanced exhibition where visitors discover the EU's policies and priorities, its achievements, diversity and values in an interactive, customised, playful and emotional environment, in the heart of the European quarter in Brussels.
Leading up to the inauguration of the Centre, GOPA designed and implemented a multimedia promotional communication campaign to inform the largest national audience possible about the exhibition. Creative messaging and visuals encouraged future visitors to experience “a unique point of view on Europe” across a variety of channels including social media, google and placements across public transport and other spots across Belgium.
