Video: How Hip-Hop Inspires Vocational Training and Education

A new rap track from one of Bosnia and Herzegovina’s (BiH's) influential rap bands, Helem Nejse, is putting TVET skills in the spotlight. 

View the video here.

By celebrating hands‑on expertise, real‑world problem‑solving, and the pride of building something tangible, the song is helping young people see vocational careers as modern, creative, and full of opportunity. 

Through its lyrics, the band underline that human creativity, knowledge, and craftsmanship remain irreplaceable, adding that there will always be opportunities for those willing to learn and develop a trade.

The accompanying video, filmed across several locations in Sarajevo - including industrial facilities and a secondary hospitality and tourism school - forms part of a wider campaign to strengthen vocational secondary education in Bosnia and Herzegovina, supported by the Swiss Agency for Development and Cooperation (SDC) and implemented by GOPA Worldwide Consultants. Its purpose is to show young people that education and work can be the key to a better future — through knowledge, practical experience, and creativity. 

Great to see music driving momentum for the future of work!

View the Helem Nejse - Praktika (Official Music video) here.

Discover more about the video and project here.